I wrote about Imogene + Willie back when they first released that
video showing off their new retail space. I was in Nashville over the weekend and took a trip down to 12 South to see the space for myself, and (though I was in a bit of a rush) I was impressed. I've made no secret of being pretty passionate about
American-made goods, and I was glad to see a store thriving with this inspiring concept of clothing produced for the consumer on site. They let me take a few pictures of the operation while hemming my new jeans:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWXMDJfyqfMByK8UWPKMvRgGVWcA0UnBbwcoSN8jaxy7fOfbjeHRtMytrszywrMVYjaI7Up9c9R9LOFO_hYD9GBEbAIwMVUMBQ-S_AIc9POC9sKSKiPn_6Xam3Srtx-HtFFPyj8EQDASik/s640/5054392807_d4408862d2_b.jpg) |
Patterns line the ceiling, and there are rolls of denim up in the loft. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZTk1b_TZCa45D3vJ1nI0GWwbou0HrLsGxtaKbIOr8bg81vzCHl1P5oYJiNqjUT7V3kvLN4Fa2vT0Q6sTNfTJKrSYV-1x56Oc54p2XEKchy5Ch_yVJ4ylSHggy6aO9NlFP0l_UZ0Pdyjcn/s640/5055011350_23a04f4f42_b.jpg) |
In addition to their own shirts and denim, the store stocks jeans from Levi's Vintage Clothing, RRL, and A.P.C., along with a curated selection of work boots, western-style belts, and LVC shirts and coats. |
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRMHKWjDX9ZIIyMU36rGlLjduinLszaBlz1bamyixEWEvmK9zpzwNkpUEnyTNu6aa3931zAaPNMPGg1uxLx3IBtPir3iJKHtYIx0PpmmR4-UXCh90F3QUweLxKQakcF_QFVQg-b8grkMxZ/s640/5055011406_cc1a953dcc_b.jpg) |
The rivets and buttons are all in these old preserve jars. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi81BE8kbvyZ9frY4kE7bji0eAY1de4SLyyt2vk8KhDJbXXn7Dlei80ONiLI-ynXTNly4Hb0H2AuBjH9s-pRkMOZDnKBJlQE0cK_aqoQ4wzSGMhjJ9CDWwPBrYmGHn_7gCM5ulwEZjkLBER/s640/5055011262_abcb9f69a4_b.jpg) |
Where blue jeans are made. |
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxtwwayho7yZbClzIE8hv1nb7gWatrPMR_7wJ8JdnSD7HJs_uMy7SRUqRuGD_fquopB6SGOoWjh4ItK9RpC3s6Og0njUo0kCu-AdciD1IZ0nr_MtIaVUAGofdtVheLf6Di6v0MlnzuXSqL/s640/5054392567_035b9ca619_b.jpg) |
Here, an Imogene + Willie employee hems my jeans [notice the vinyl of a certain Detroit export who shall remain nameless] |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyJRm7cuFmez7fWDvSfyjWd71YswDn-mW41WzxcOKD0IsE1Kl0jVSkQqCf5SsoQbToHKBoQr3tHmD6u1AmNIRtGSSsGuznKFEhJkLAWe4y5ZlMHsPFx2flUTLA5kusrSHvjLAvElkfIc5j/s640/5055011292_b1bb591216_b.jpg) |
The workshop/store are in an old auto repair shop, and there are little acknowledgments of that here and there. . . |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0bFuXR4diP6aImRW8VCuv-ppKcPo25UyHhzzvzCJYQ9oFLO93-BNIoFG3Plddi_NtLXjJmYTNmQOuSjdRl-XcYWkeYaUWZZSqDkknxZX1sSaEc_X8fp2GfLvPCNlUI69mHAswYVdWsInw/s640/5055011058_d6cebd11ba_b.jpg) |
. . .like repair invoices from the old shop lining the walls of the bathroom. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9c_sXzI4HDxQfl6qpIJBOVPs2WNmrQDlKW1Gf6eQvy-7x0VG4feHX2s6rtsa6vcKI1uoW_vWH_2vQ1a-uRHL5npE99FSvp9epWJ89TcAENKLAzkk6iL2jshsulyEx7pHTq5ltJsjyendI/s640/5054392877_382195fe5e_b.jpg) |
I bought a pair of 13-oz raw cone denim willies. Expensive---no doubt---but if I end up wearing them like you're supposed to, I'll get more than my money's worth out of them.The following pictures are of the jeans I bought. Check out the details: |
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