I wrote about Imogene + Willie back when they first released that video showing off their new retail space. I was in Nashville over the weekend and took a trip down to 12 South to see the space for myself, and (though I was in a bit of a rush) I was impressed. I've made no secret of being pretty passionate about American-made goods, and I was glad to see a store thriving with this inspiring concept of clothing produced for the consumer on site. They let me take a few pictures of the operation while hemming my new jeans:

Patterns line the ceiling, and there are rolls of denim up in the loft.
In addition to their own shirts and denim, the store stocks jeans from Levi's Vintage Clothing, RRL, and A.P.C., along with a curated selection of work boots, western-style belts, and LVC shirts and coats.
The rivets and buttons are all in these old preserve jars.
Where blue jeans are made.
Here, an Imogene + Willie employee hems my jeans [notice the vinyl of a certain Detroit export who shall remain nameless]
The workshop/store are in an old auto repair shop, and there are little acknowledgments of that here and there. . .
. . .like repair invoices from the old shop lining the walls of the bathroom.
I bought a pair of 13-oz raw cone denim willies. Expensive---no doubt---but if I end up wearing them like you're supposed to, I'll get more than my money's worth out of them.The following pictures are of the jeans I bought. Check out the details:

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