I wrote about Imogene + Willie back when they first released that
video showing off their new retail space. I was in Nashville over the weekend and took a trip down to 12 South to see the space for myself, and (though I was in a bit of a rush) I was impressed. I've made no secret of being pretty passionate about
American-made goods, and I was glad to see a store thriving with this inspiring concept of clothing produced for the consumer on site. They let me take a few pictures of the operation while hemming my new jeans:
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| Patterns line the ceiling, and there are rolls of denim up in the loft. |
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| In addition to their own shirts and denim, the store stocks jeans from Levi's Vintage Clothing, RRL, and A.P.C., along with a curated selection of work boots, western-style belts, and LVC shirts and coats. |
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| The rivets and buttons are all in these old preserve jars. |
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| Where blue jeans are made. |
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| Here, an Imogene + Willie employee hems my jeans [notice the vinyl of a certain Detroit export who shall remain nameless] |
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| The workshop/store are in an old auto repair shop, and there are little acknowledgments of that here and there. . . |
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| . . .like repair invoices from the old shop lining the walls of the bathroom. |
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| I bought a pair of 13-oz raw cone denim willies. Expensive---no doubt---but if I end up wearing them like you're supposed to, I'll get more than my money's worth out of them.The following pictures are of the jeans I bought. Check out the details: |
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